As spring returns to the earth, bringing forth the rebirth of all living things, the annual global toy extravaganza—the 35th International Toy & Educational Products (Shenzhen) Expo—began with great fanfare from April 7 to 9 at the Shenzhen International Convention and Exhibition Center. Originally known as the Guangzhou International Toy Expo, the Shenzhen International Toy Fair has earned the reputation of being the "Global Toy Benchmark." Established in 1989, it is jointly organized by the Guangdong Toy Association and Messe Frankfurt GmbH. Since its inception, the expo has been held annually in April at the Guangzhou World Trade Expo Center—but starting in 2020, it has made its home at the Shenzhen International Convention and Exhibition Center.
　　This year's exhibition brought together over 1,400 manufacturers from home and abroad, showcasing more than 130,000 square meters of space. Hundreds of thousands of new toy products, along with their derivative items and educational offerings, made their collective debut, highlighting emerging trends, cutting-edge innovations, and the growing strength of the global toy industry. Since 2020, HuaHong Battery has been an active participant in the exhibition, attending for four consecutive sessions. Through these events, HuaHong has connected with toy suppliers and buyers worldwide, promoting the HuaHong brand, showcasing its exceptional quality, and sharing its unique cultural values. With the slogan "Toy Batteries—HuaHong First Choice," HuaHong has earned widespread acclaim within the industry and has become the preferred supplier and comprehensive strategic partner for toy manufacturers both domestically and internationally.
　　This year at the exhibition, the company showcased over 20 products at the Shenzhen International Convention and Exhibition Center, including the 999 Alkaline Battery, the 999 Gas Stove No.1 Battery, and the Hua Hong series batteries. Additionally, with prestigious national accolades such as being the official supplier for the Hangzhou Asian Games, the designated household dry-cell battery provider for the Hangzhou Asian Games, a National High-Tech Enterprise, a member of the National Technical Committee for Primary Battery Standardization, and a key contributor to the development of national battery standards, the company attracted widespread attention from both domestic and international buyers. Over the three-day event, the company welcomed more than 1,000 visitors from home and abroad, secured cooperation intentions with over 100 clients, closed deals with 16 customers on-site, and received orders for more than 1,000 units of various battery models. All prospective and confirmed customers have since been seamlessly connected with our respective regional offices for information sharing, shipment scheduling, follow-up visits, and ongoing maintenance services.
　　In recent years, the company has actively participated in international trade fairs such as the Canton Fair, Yiwu Fair, Department Store Expo, and Toy Expo, effectively sharing our brand story, fostering corporate culture, steadily expanding our customer base, broadening distribution channels, launching new products, and enhancing brand visibility. As a result, brands like "Hua Hong," "999," and "SΛNNINE" have risen from Hangzhou to nationwide recognition—and now, from China to the global stage. Moving forward, we must redouble our efforts to build stronger brands, elevate product quality, and continuously drive the company toward high-quality, sustainable growth!

Ministry of Domestic Trade – Xu Hongxun

April 10, 2023